Diversified Labeling Solutions (DLS) has announced the launch of DLS University, a new educational video series developed exclusively for its distributor customers. DLS University is designed to help distributors grow their knowledge of label products, markets, and sales strategies to drive more business.

DLS University features short, practical video modules catered to various skill levels — from industry newcomers to seasoned label professionals. With the content segmented by skill level, the program ensures accessible, actionable education for everyone on a distributor’s team. Every video is crafted by DLS’ own label experts, with clear, actionable guidance that partners can put to work immediately.

“Knowledge drives opportunity,” says James Cirigliano, VP of marketing for DLS. “DLS University gives our distributor partners the insights and tools they need to stand out in a competitive marketplace — and to do so with confidence. This is a major investment in our partners’ continued growth.

The program launched in May 2025 with two initial titles:

• Who to Call on for Label Sales
• Where to Find Label Sales Opportunities

More videos will roll out throughout the year, covering key topics such as:

• Label construction and thermal printing
• Sales techniques and strategies
• Specialty applications and niche markets
• RFID labeling

Since 1985, DLS has served as a trusted B2B supplier of high-quality custom-printed pressure-sensitive labels — always guided by the belief that “we only succeed when you do.” DLS University is the latest example of that mission in action.

“Our success is inseparable from the success of our partners,” adds Cirigliano. “We’re proud to provide this new resource and to continue investing in our distributor community.”

DLS University is open now to all DLS distributor customers. Interested partners can register or log in at https://teamdls.com/Tools-Support/Training/DLS-University.htm.